This article written in french by Stéphane St-Amour was automatically translated using AI
Located along Highway 13, the Mega-Centre Notre-Dame will lose a significant portion of its current 2.5 million square feet of commercial space.
Quebec-based company Rosefellow, which specializes in industrial real estate development, has acquired the northern section of the commercial mega-centre, situated north of Notre-Dame Boulevard.
Until the expiration of existing leases on December 31, the 38 businesses currently operating there will remain open, according to the new owner, speaking to Courrier Laval.
“We will begin demolition in January 2026,” said Mike Jager, Co-President and CEO of Rosefellow, adding that some businesses will be relocated to the southern part of the Mega-Centre Notre-Dame.
The first buildings to be torn down will be those set back from the highway service road. Demolition of the buildings visible from the expressway is scheduled to begin in March 2026.
This massive project, covering an area equivalent to more than a dozen soccer fields, will be transformed into an industrial development expected to be completed by spring 2027.
Prime Location
This acquisition aligns with Rosefellow’s strategy to prioritize land redevelopment focused on proximity, accessibility, and high value-added potential, the company stated in a press release issued April 30.
In addition to its highway visibility and direct access to Montreal within minutes, the site is adjacent to a large commercial complex offering a full range of services including restaurants, a gym, a grocery store, and a pharmacy—an attractive bonus for an industrial hub and its future workforce, noted Jager.
$200M
The real estate development and management firm Rosefellow is investing a hefty sum of $200 million in this development project, including $75 million for the purchase of the land, which previously belonged to Harden and RioCan.
While the current tariff-related economic uncertainty has forced many businesspeople to postpone their expansion plans, it has done nothing to dampen the enthusiasm of Mike Jager and his partner Sam Tsoumas.
“The demand is there,” says Mr. Jager about new-generation industrial buildings, adding that it will be even more pressing in spring 2027 when the warehouses are delivered. He is confident the crisis will have subsided by then. Incidentally, Rosefellow has never waited to find a tenant before launching its projects.
The businessman points out that during both the COVID era and the period of soaring interest rates in 2022 and 2023, he and his partner never stopped acquiring land or building.
“Automation of operations requires high-quality industrial buildings with 40-foot ceilings or more,” he says, noting that the availability rate for this type of construction is around 0.2%, compared to 5.5% for industrial buildings overall.
This future complex, consisting of three net-zero carbon and LEED-certified buildings, will be able to accommodate both a manufacturing plant and distribution centers, with the possibility of integrating a head office, says Mike Jager.
Presence in Laval
Since its founding in 2019, the company has acquired more than 31 million square feet of land through 22 industrial projects, totaling over $3 billion in new real estate developments.
In Laval, this is the third project, the most visible being a vast 400,000-square-foot warehouse equipped with 47 loading docks, located at the intersection of Highways 440 and 19 on the former driving range of the Val-des-Arbres Golf Center.
“Laval is an exceptional and ever-growing market,” says an enthusiastic Sam Tsoumas, who is “excited to contribute positively to the region’s economic vitality.”
This new investment brings Rosefellow’s total investment in Laval to $400 million.
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